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Seek, Indeed and LinkedIn

Posted 26/10/2016

 From time to time, I’m asked for my views on how effective recruiters find candidate sourcing tools such as Seek, LinkedIn, Indeed and other resources. Typically, the requests are from banking investment analysts who want to understand the recruiter experience using those tools.

 

While my views are slanted to the white-collar professional market, I’m also able to share experiences of other agency owners who specialise in blue-collar, temp and professional segments beyond Northeast Quadrant’s.

So here is what I see.

Good candidates will wait for the jobs to come to them

Job boards have become less effective. LinkedIn has indirectly facilitated this and professionals are now conditioned to expect corporate and agency recruiters to reach out to them directly.

And waiting for a job is easier than applying to an advertised job. Large employers have made the job application process onerous. They force an applicant to complete an online registration without any opportunity for a qualifying phone discussion.  And when “only successful candidates will be contacted” it just becomes all too hard for a candidate who wanted to initially explore the opportunity.

LinkedIn search is the preferred tool over job ads to source professionals

LinkedIn search is time consuming but it delivers quality candidates over job ads. Advertising on Seek and Indeed both produce mediocre results. But at least Indeed offers a free version.

Seek’s Talent Search feature has a long way to go

Seek introduced Talent Search, its version of a LinkedIn-like candidate database. Candidates can register their CV and wait to be found. The problem is it’s not very effective. Candidate quality is weak and Seek’s algorithms to match candidates to the job brief have a long way to go.

While that’s the experience for many recruiters, some get lucky and find a random candidate. And a recruiter who specialises in retail tells me he has found it very useful to source casual retail staff. So it may work for low-end roles.

Gumtree has entered the job board market

Gumtree is developing a job board business. The system itself is very clunky to use so it has much to do if it wants to become a serious player. The candidates it attracts are skewed to casual, low-end roles.

LinkedIn owns the white collar professional segment

Seek remains the leader in admin, blue-collar and temp positions but faces stiff competition from Indeed.

Innovation continues

LinkedIn has a new product that allows professionals to indicate that they’re open to new jobs. And that “flag” is only visible to recruiters. But LinkedIn does not guarantee that a recruiter from the professional’s employer won’t see it.

Indeed is trialling in the US a recruitment agency offering. Indeed will take an employer job brief, search the Indeed database and provide a short-list of candidates. If a candidate is hired, Indeed will charge an agency-level fee.

A local company Gooroo has just listed on the ASX. Their segment is ICT and use algorithms to match candidates to employer jobs. And there are many others out there offering alternative ways to source candidates.

Technology and service providers are the ones driving innovation in recruitment, not employers.

Recap

So to recap, LinkedIn is the powerhouse for sourcing professionals. Seek is on a path of steady demise while Indeed continues to grow quickly.